It’s the new way to connect with your customers. The trick is not to apply old processes onto new media channels.
Attract customers by allowing them to have ongoing engagements, experiences & conversations with the brand.
By creating content that resonates brand values a connection can be established. First the heart needs to be moved, after which the wallet (usually) will follow.
Manage the current flow of content and maybe add or subtract a message here and there. Strong yet flexible management is needed.
Flexible social management // MEcc