Sales and Marketing funnels are existential fuel for growth nowadays. (Sadly) there are only 24 hours in a day and instant gratification is the current norm. Therefore automation has seen a warm welcome by marketeers. It simply puts the marketing professional back in the drivers seat and makes life (slightly) easier. It provides (numerous) automated processes and workflows that target the right audience, users and prospects with the correct information/personalised message at the right time. It (must) nurture your specific audiences in the way you deem fit and simultaneously extend valuable information to your sales department. It segregates leads, prospects and clients and therefore provides valuable follow-up information at every stage. It bundles the power of marketing and sales together, to provide you with insights and momentum to act, all the while providing the customer with a sense of relevance and personalised attention by the brand. However, mapping out and setting up the architecture behind these processes will always need human knowledge, management, attention and supervision, simply in order to create and/or increase ROI.
Automation will always need human attention // MEcc