Creating an emotional connection with your audience can be challenging. By connecting company and personal values and mixing those with marketing/sales motivations the recipe for an awesome (sellable) cocktail is born. Finding the right balance and utilising the correct measurements of ingredients is something that needs to be perfected over time. Perfection needs time, a constant strive for growth and continually developing the right tone that attracts the attention from the specified audience. The only thing left to do is to start writing and developing the right tools and messages for the different types of media channels.
Learning by doing // MEcc